hey everybody j.r fisher here welcome to wednesday
morning it is the what 9th of february 2022. uh what's going on wayne i just saw him pop his head
in here good to see you here buddy um we're gonna have a good session today we really are uh i'm
gonna talk about zero or low volume keywords uh and i'm gonna tell you how that even came into my
mind the other day but before we get started make sure you subscribe hit the subscribe button down
there don't forget ring the bell hey look at that it rings a couple times don't forget to ring the
bell turn on all the bell notifications so you're notified each and every time i go live man i feel
lucky today i feel lucky today to be alive and to be able to talk to you guys and share this stuff
with you and it's funny you know on your phone it pops up memories from you know the
past or whatever in facebook and i saw the memory of us pouring our foundation for
this house that i'm sitting in right now and i thought wow you know it's been a year since
they've poured the foundation of this place we moved in here in july i guess it was and uh shoot
it's already 20 22 we bought we bought the land in 2020 uh november of 2020 i bought this land to
build this house and uh wow it's going by fast and i gotta thank all you guys i gotta thank everybody
out there because everything i have has come from you guys so i owe you a tremendous amount okay all
my income my food company my training everything my ad revenue from youtube all comes from you guys
you people who support me and i thank you from the bottom of my heart i really do i mean it's you
you've allowed me to live a really really good life since i've gone online i've got to meet some
really cool people i mean i really appreciate you guys as a matter of fact say hi in that chat
section there click in there and say hello to me i love to hear from you i love to hear your
comments i love i love i just love interacting with you guys i really do and you know the other
day i was working on my survival food site and i hired a guy and we're doing some keyword research
because we're seo in the entire site it just you know we've switched it over several times
it just needed a revamp of seo and it's a really deep dive thing and i got to thinking um you
know all the keywords that i want to focus on and that's how i started this research are ones
that are used a lot there's a lot of competition but is it true that i should maybe use some low
competition or zero search term keywords and i came across several articles and i want to
share with you some information on that today because i think we kind of overthink this i
think we tend to sometimes write our content or make our pages based on what the keywords are
instead of what people are really interested in uh and you know there's there's so many reasons
why you can't always trust the data for keywords and i want to go through all that today but the
thing about optimizing for zero volume keywords is that you probably shouldn't overthink
this okay if those keywords don't deliver um time or money or whatever is wasted but
you know you don't know if you don't try it's like anything else you just gotta
try and see what's gonna happen with it um so i've given it a lot of thought and i've gone
through it i've looked at a lot of the data and i want to share that with you guys today because
there's some really profitable things we can do optimizing for zero volume keywords why would
i do that i mean ask yourself your question you know why would i absolutely do that and there's a
lot of reasons for that i get that optimizing for zero volume searches seems like the
literal antithesis of good seo and content performance however there's some reasons why you
should think about it um if i if i were truthful with you i would say while writing um what i
was going to talk about today i had kind of an itching to put more keywords in my title and all
that uh ones that i knew that would get people um the safety is in numbers right i know i'm gonna
get cpc i know i'm gonna you know be better in competition and keyword difficulty and all that
stuff but there's problems with these keywords and the softwares we use keyword data often comes
under scrutiny for being very vague and inaccurate okay so we don't really know if we're doing it
right um and i'm not just referring to the time that google uh replaced exact search volumes for
volume branding and keyword planner which that was kind of a scam but you don't have to look back
far to see that keyword data should be taken with a pinch of salt even while i was preparing this
video for today i stumbled over a bunch of forum questions uh surrounding the volume discrepancies
across keyword tools so a lot of these keyword tools they pull up different things um one of
the ones i saw here and i've got it up here href is showing search volume is zero for keyword
uh for which sem rush is showing 4400 that's what somebody wrote somebody else wrote why is sem
rush showing keywords with zero search volume another one i saw was uh keyword search volume
and hrefs very low anyone else noticed the same so you know even these tools that we use
guys are not exact um now there's a guy called steve toth and he kicked off um some
scrutiny chatter lately with something called zsv zsb and that is zero search volume okay and he
shared a screenshot of one of his clients search consoles and he compared it to thousands of
impressions that landed for long tail 16 plus keywords low volume phrases against sorry looking
search volume column of zeros and yet they still got people to come to the site now there's a
whole lot of reasons for this how can you really know whether a low volume search keyword is in
fact low in volume that the keyword data itself isn't really reliable well don't get me wrong i'm
not advising you stop using keyword tools i mean it's it's pretty bad uh if i were to
use search volume keyword tools and then i tell you guys not to use them so i'm
not saying that at all i'm just saying that you should maybe expand your horizon a little
bit searches have to start somewhere keyword data is a solid way to assess whether there's an
appetite for your content but it's also well-known fact that keyword optimization can and does work
however however an example is a little reminder that keyword metrics aren't to be the end all
for everything they're not always accurate um evan porter who's the owner of words by evan
porter said this when you successfully target low volume keyword you can usually expect to get
anywhere from three to thirty times the traffic you'd expected based on the volume or even
more in many cases so he's even saying it's tricky to really green light uh ideas for
high volume keywords another thing data is not built on unearthing trending topics uh back in
2017 i thought this was interesting google stated that 15 of searches have never been searched
before wow that's a lot who would have thought i would have thought everything was already searched
for right but apparently it is not let me get another sip here and guys use that chat box right
there i don't see a lot of people using it yet uh but you know get started there say hello tell me
what your weather is whatever you want to tell me okay so keywords tools keyword tools excuse
me won't necessarily show you these new search opportunities because they're always looking
at the past okay they're snapshots of the past keyword tools average search volumes out over
an entire month right so this means that the data collection is delayed demand peaks and
troughs are normalized and new or trending keywords often go undiscovered until months later
now i think it was in 1970 or 71 i was a kid and i went to a concert i went to a concert
a place called the scope in norfolk virginia and there was no internet at that time and we
went to a concert we saw a guy named neil young now neil young has some great music everybody
loved neil young and times have changed okay and neil young died out and there was no search
volume for neil young for the past few years but in the past couple weeks with all the controversy
that's going on between him and joe rogan well there is what there's a lot of searches for both
those names now and i don't care what side of that controversy you're on i'm not bringing it up for
that reason i'm just saying that if you were to look at search volume for either one of their
names last month it would have been a lot lower than it is this month because of things happening
so all of these search engine tools out there that look at keyword volumes are based on past
data okay and things can change and they have trained changed dramatically in the past couple
weeks right um another thing steve taught said was other seo and content writers are probably
disregarding these kinds of keywords due to the low search volume advantage you so in other words
if you start using some of these low searched or zero searched keywords and people have an
interest in it then you can get an advantage over everybody else search volumes okay can lead to
some really cool discoveries right that people weren't even thinking about but the
question is how do you figure out you know how do you figure out how do you know
what keywords to use well the first thing you can do is you can create link worthy content what do
i mean by that i probably don't need to tell you the power of links when it comes to ranking but
originals research theories data opinion pieces interactive campaigns all of these
are examples of link-worthy content where keywords are secondary okay they're not the
main thing digital pr is built on this method and in fact buzzsumo's success is too since 2014
buzzsubo used its own data to study and test all the elements of marketing so that's kind
of interesting that they were part of their own research so that's something you can do is
actually put something out that is going to be worth it now the next thing i can tell you that
you can do is you can create content that people want to share now i understand people share things
so that the people who see it have an opinion of that person okay so if they're sharing that i
don't know they they rescue animals okay then they're trying to make people think that they're
a really good person and they're kind animals and they very well may be but that's what they're
trying to get across if they're trying to share something that's highly scientific and difficult
what are they trying to do they're trying to make everybody think that they're a smart person
so what you want to do is create content that people actually want to share i got a couple
comments here i got to throw up on the board who do we got in there right now we got in there
yes good morning allison what is going on with you today good to see you here uh pleasure to have
you uh and you know keep those comments coming guys and allison wayne paul uh jennifer just
put whatever you want in that search area there um search area i'm talking about search in the
chat area there and i'll be happy to highlight it all your comments will get highlighted up on
the screen here uh so don't put any profanity or anything because it's going to pop up on the
screen hey look at this paul says good weather here in hot springs 64 today i got you beat it's
going to be 70 today right now it is right now but i tell you what paul i probably didn't have
you beat the past couple weeks oh my god it was cold here uh what do we got today it's hot today
high of 70.
It's 58 right now so we're inching up we're inching up we're getting warmer and warmer
uh let's see here can you give examples using your product line um yeah and i'm going to do
that in just a second matter of fact i have that in part of my notes here paul so i will be doing
that um but i want to talk about the sharing thing shares don't directly correlate with rankings but
awareness can definitely lead to traffic so the types of content that i'm talking about are really
good for landing links which people naturally share uh creating shareable content is also about
tapping into social conversations and trends so you're gonna have to dig in a little bit um
if you know a topic is gaining momentum on social do you really need to check the search volume
to validate your idea i mean i know just looking at the news every day you know if you type in
ukraine two months ago and nobody was searching it if you type in ukraine today everybody's searching
ukraine when i know what's going on there they're trying to figure out where it is on the map
um you know you could you could probably do an article where it's located um so you know to
give you an example paul i could put in there um do uh ukrainians have enough food storage supplies
okay and i could write a whole article about that and then i could put in the article on how to
get good deals on food storage and that link could go back to our products so what you can do
is incorporate something that you know is going to be trending that you know is in the news
but may not have a lot of search volume yet and incorporate that with your product so i
hope that gives you a good example of that paul uh kind of gives you an idea of what i'm
talking about so that's something you can do there's other ways you can go about this guys a
lot of other ways you can go about this actually you can tap into your community okay your
personal community involving your community means that you have a ready-made audience for
your content once you publish it now i have a ready-made audience i have a ready-made audience
for digital marketing and making money online i have a ready-made audience for survival food and
survival stuff um this is an awesome uh awareness as you prepared earlier type thing um so you
can set this up so you can turn to slack you can look at facebook linkedin you could look at forums
check out your email contacts industry influencers any group that may have an interest in what
you're creating and rally the troops right rally the troops get expert opinions get quotes
examples um you could do interviews uh day in the life type vlogs or blogs case studies and this
is kind of a day in the life this is what i do every day right uh you can do polls surveys
webinars podcasts there's so many things out there now i mean with the success of joe everybody
wants to have a podcast nowadays so you know search volume for podcast a couple years ago was
probably nothing but now it's probably pretty high and i haven't looked at that particular one
but it's probably high people are realizing you can make money on that uh let's see here uh
yeah keep the questions coming guys paul you've jumped in there i appreciate that uh all you all
you folks and we're having them come from facebook and um uh youtube so i want to put them
up on the screen so you guys can see them now don't always focus on keyword numbers focus
on number of keywords right so think about this according to evan porter from niche site project
you should be optimizing a single page for multiple low volume keywords if you want to see
a boost in traffic and rank in the serps serps search engine results right uh pages he coined
the term cluster keywords to describe an approach which involves optimizing your content around
numerous zero search volume keywords with shared content now think about this these
are some of the ones searches related to uh is the grocery store um least crowded okay so
these are some of the other searches and i wrote these down so i can share them with you best day
to grocery shop at walmart that's a related one best time to grocery shop at walmart uh what
are the grocery what are gross i'll get this right when are groceries the cheapest are grocery
stores busy on easter are grocery stores busy on 4th of july how busy is walmart right now best day
to grocery shop at h-e-b h-e-b by the way guys if you don't live in texas it is our grocery store
we don't really have any other grocery stores here we have walmart and we have target and we have
heb that's it uh and then the last one on here was our grocery stores busy today so all of those are
kind of related in there now i want to read to you a quote from evan porter who is the contributor
to niche side project now listen to this cast a wide net over a dozen or more zero or
low volume keywords that are all basically the same thing maybe each one only brings a few people
per day or month but in aggregate they amount to a serious amount of increased traffic intent is
a consideration here too these cluster keywords have to share the same intent um so like no
do go etc that type of they all have to have the same type of intent so where can you find and
validate low volume keywords where can you do that uh you look for repeat questions you look for
topics you look for discussions you look at slack communities you could look at facebook groups
you could look at forums all of those places are great places to find this um you can also
explore the subheading of a top ranking content to find low volume untapped keyword ideas so
when you're searching for something you know you're just going to have the meta title then the
meta description look in those descriptions that's another place you can find it uh let's see here we
pop up one of the couple of these comments in here i heard of people who used what was trending
on oprah and ellen and utilize trends there yeah i mean that could certainly be something
understand when you do that you're going to be garnering their audience if you're if that
audience meets with what you want great you know oprah's audience wouldn't meet
with my survival food company just wouldn't uh however if she did a show on survival food or
survivalist or whatever then of course that would meet up and i would probably use it uh what they
were talking about was uh posted early allowing time to generate content yeah that's pretty good
stuff paul it really is uh top ten lists seen biggest top ten list five steps to seven steps
to eight steps to you know all those things work really well um uh eight step guide four step guide
whatever rarely does it work when you go over ten okay nobody wants to do more than ten of anything
so the ten step things don't seem to work as much but those things work very well thank you for
that comment there paul in addition to that um google's page one cert features include this
they include an answer box they include text ads they include related searches they include
people also ask now this is what the search engine result page looks like on google now they
also include people also search for and they also include google image suggestions so all of that
is on their surf page now or that search engine result page um look at social media trend tools
okay you can look at those and see what's going on there you can look at social listening
tools you can look at things like twitter advanced search or uh what is it brand with
customer research you can look at website search bar you can do that you know it's going to have
a drop down things that people are searching for you can look at customer and sales teams customer
messaging bots um twitter polls and hashtag chats you can look at audience surveys so how do you
monitor the performance of zero volume um keywords how do you do that you can look at ad impressions
as you've seen low volume searches can potentially drive big impressions guys this can make you a
ton of money and you can turn ad impressions into search volume estimation estimations really easily
just take your ad impression data for a week and multiply it by four to get the equivalent of
a month's worth of search volume now some of you are gonna be listening to this and you're
gonna say hang on let me get a sip here you're going to say jr if i did this i'm going to
have a lot of failures i'm going to have a lot of stuff that's not going to work out some of these
articles some of these videos some of this content nobody's going to watch there nobody's
going to read it nothing's going to happen and i'm going to consider those failures i don't
consider those failures if i'm in the kitchen and i'm preparing something to eat and i break a glass
i don't consider it a failure um i break more stuff in the kitchen than my wife does by far does
anybody know why i break more stuff in the kitchen than my wife does can anybody guess why i would
break more items in the kitchen why i would make more mistakes in the kitchen where i would do
more things wrong and i'm gonna leave you i'm gonna leave you with that for a second i'm gonna
wait and see what the answers are in here um but i break a lot more stuff than my wife does in the
kitchen and i want you to think logically about that and why i do that okay and i'm not gonna i'm
not gonna give you the answer yet but i will give you the answer at the end of this session today
which we only got about seven or eight minutes something like that um also the other thing
evan porter said he says as your company grows observe search consoles live data closely and rely
less on seo tools which can take a while to dig up new keyword data especially while you're growing
because you don't have the data right but then bear in mind that google recently confirmed that
it's uh google search console performance reports are affected by bot traffic so be wary if you
see any unusually high traffic for unassuming low volume keywords because it could be a bot and they
finally admitted it they said it didn't before but now they're saying it is it's unreliable
data so that's something to think about um now if this is something that you think is helpful
put that in the chat section right there uh let's see here all right let's see uh let me see
wayne charles has got some comments in here i love these at least people are guessing
why i break more stuff in the kitchen than my wife okay and let's see here uh wayne
charles says you're all thumbs okay all right that's a good guess it's not the answer it's not
the answer why i break more stuff uh paul i don't see that you you've even tried to figure this
one out but i would think you could get it paul you're not as used to working in the kitchen as
your wife might be that's another good answer it's not the correct answer but it's a very good
answer and on the surface on the surface that's what most people would say they would say well jr
you're clumsy uh you don't know what you're doing um you break things okay that's what most
people would say but that's not the answer so put in that chat section what you think
the answer is and if you're watching this and it's recorded you can still put it in the
comment section and at the end you'll see you'll see what you know the real answer was um
and it's my real answer okay so that's one thing you gotta be careful for because it's me saying it
so i come up with a solution but let me take a sip here all right now let's see here uh this session
was great well glad i'm glad you liked it paul i really appreciate it so i'm going to give you the
answer the answer why i break more things in the kitchen i do all the cooking see it was there and
now that you hear it you're gonna say well yeah if you do all the cooking absolutely you're gonna
have a chance to break more absolutely if you try to use these low volume zero search keywords
you're gonna have more failures however however i do get some meals cooked and you if you use
these zero search or low volume search keywords you're going to have some tremendous successes
because what you're going to do is you're going to uncover stuff that you were ignoring before
you were relying so much on these search engine tools so much on these keyword tools there's a lot
of really good ones out there and i'm not saying don't ever use them i'm just saying that let's
see here subconsciously you hate the stuff and you want to that's another possibility right but
that's that's not the answer uh the answer is i do all cooking so the odds are that i'm gonna break
more things i'm gonna have more mistakes i'm gonna spill more stuff it's just the way it is right now
if if we equally spend the same amount of time in the kitchen you could maybe draw some conclusion
that one of us was clumsier than the other right you could do that but you can't you can't okay you
don't have that data so i'm gonna assume that i spend more time in the kitchen that's why uh let's
see here wayne says i would have never guessed you were the cook well wayne you don't know about
my other channel do you restaurant quality recipes uh so you know you can search that jr fish or
restaurant quality recipes i'm slowly putting up the recipes there guys this is a brand new channel
um i have artichokes going up this week uh what do i have today i think today there was another one
that went up and it was oh pesto linguine with pesto homemade pesto and i actually grew the basil
um so if you're interested in cooking and that type of thing uh let me just put in here what
it is restaurant quality recipes by j.r fisher okay wayne so you you want to check that out there
unless you've got another comment here okay that's my comment okay uh so you may want to check that
out if you're into that sort of thing if you're not into cooking and you're not into recipes don't
bother it's not for you okay but if you like that stuff and that's the kind of stuff you want to see
um let's see here really want to make that salad well then do it you got to do it buddy tomorrow
no wait we're going to be live again friday between now and friday make the salad i'll ask
you friday have a salad came out how about that it's easy this is an easy salad to make
this is something you can make it like 15 minutes 20 minutes okay great salads a caesar
salad uh when i did on there but you're going to see some really cool recipes on there uh and
what i do on that channel just for you guys who are interested is i show you how you can make
the same meal that you would have at a restaurant for a whole lot less money and generally
it's going to taste a lot better too so check out restaurant quality recipes
if you're into that sort of thing i want to thank you guys for being here today
it's been really pleasurable uh we've seen some new faces we've got some great comments in here um
love having you guys uh in this session i mean you know thank you for the house i mean you guys built
me a house uh by supporting me and this channel um that means a lot to me by buying my products by
buying my survival food by all the great things that you guys do to support me um you've provided
me with a nice lifestyle so i owe you guys i owe you guys to bring you good content um if you like
this give me a thumbs up i would really appreciate that that really that thumbs up doesn't seem like
much to you because you just click the little thumb but that means a whole lot to the youtube
algorithm so when you do that it means a whole lot only click it once because if you click it again
then the thumb goes away it goes up it goes down goes up it goes down okay so you got to do that uh
paul says he's going to see us on friday so paul's going to tell paul you tell us about that salad
on friday right i know you are i know you are paul your toast all about that salad um i've got crab
cakes coming up which is pretty good one uh i've got barbecue beef ribs coming up so if you guys
are into any of those things you're going to want to go to this channel and check it out got some
really cool stuff for you guys thank you so much for listening today don't forget to subscribe if
you haven't done so uh also ring the bell turn all bell notifications so you're notified each and
every time i go live i would really appreciate that too uh and i think that's what i got for you
guys today is that it is that it check out the recipe channel uh subscribe and all that stuff
thumbs up all that good stuff guys thank you so much for being here and i'll see you on friday
love each and every one of you talk to you later
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