hey guys this is vanessa duberle and thank you
for coming to my channel i want to talk about two different ways that you can build an email
list and throughout this this video i wanted to show tell you the importance of having an email
list i know you've probably heard people talk about it but you're might not really be quite sure
what it is and how to get one and why you need one so we're going to talk about all of that in
the video today before we dig in don't forget to subscribe to my channel where i can help you build
your business mainly by building your youtube channel and then everything that comes with it
from there it's my my belief that it all starts with youtube it's the easiest way to get started
and then everything else can be built from there and this is one of the pillars that you want to
start building if you've already got your channel is that email list and again i'll let you know
why um when you're watching the video now the first way and the most common way to build your
email list is to offer something to your audience now you might say i'm brand new i don't even know
where to offer anything first of all what i want you to think about is what could you give your
audience for free that they would in turn give you their email list now you've seen them yourself
you've gone into your emails maybe you've gone shopping at the store and they'll say give give me
your email list your email and you do and then all of a sudden your inbox is full of coupons and
things like that i'm going to use kohl's as an example i think that was the first time i ever
realized what an email list was i went shopping i'm like oh i'm giving them my email this is
years ago and all of a sudden i have all these coupons and all these offers and i'm like wow
this is cool now eventually if you keep giving that email out you're going to get lots of offers
right so people catch on pretty quick so you'd really need to have something that they want what
is it that you have to offer them that they're willing to give you that email list because this
is something everybody does and it fills up our inbox and a lot of people don't like that so
you've really got to have something enticing i'm going to give you some ideas here and i and i
say have a captivating lead magnet we call that a lead magnet a free offer um an opt-in all those
terms work hand in hand and here are some here's how it works in a nutshell let me just here's
a little diagram that i've created to to help you understand these little arrows are all of your
customers coming in from different traffic sources so let's say the only traffic source you have
at this point is youtube i talk a lot about youtube youtube is a good traffic source so
during your youtube video you might talk about an offer and you might say click the link below
and i'll give you a free ebook with my favorite five recipes that help me lose weight if you
follow these recipes you might lose 10 pounds within a month whatever it the offer is make
sure it's legit of course well if you have a health and fitness channel you're talking about
being healthy losing weight anybody following you that wants to lose those 10 pounds is going to
click and you've just offered it on your youtube video and here it is they're going to click but oh
wait a minute it doesn't automatically give them the recipe book you're not going to have a link
that goes directly to the recipe book because you just lost an opportunity to get their email
address remember we're trying to collect the email address so they go to what we call a landing
page landing pages are built in things like click funnels i have a link below it has a trial period
and it's got some instruction on how to use it but that's where it has to go to some kind of a
platform that has a landing page after they click the landing page and say yes i want that book
another page is going to pop up and say fill out your email address and give me your name
and they go okay put it in and then they click and then one of two things is going to happen here
one you're going to automatically send them an email that has the link to that free book that you
just offered or automatically the book just goes to them in an email so it's that simple now why
are we doing that later you have the email list and you can start writing emails to your audience
to the people that are interested in what you have to offer you've got a list now that will build
over time that anytime you might have other offers or if you want to share a new secret or new tip
you're giving them information and that's your list there now real quick why why do we even
want to do this because any platform like youtube instagram twitter facebook you don't own that
space you are being allowed to use that space for free from all those people that own it they
can kick you off at any time that they want they can shut you down and then you have nothing so
what you're doing as you're as you're putting out your content and and catering to your audience
and giving them what they want they keep coming to you they're flocking to your your facebook groups
getting bigger your subscribers are getting bigger on your channel if something happens and you get
shut down you have your email list and you can still communicate with your audience so even if
you're not really sure what that audience what to do with that audience i i was reading in a group
one time somebody said i have 6 000 people in my email list that i don't know what to do with them
and everyone's like oh my gosh you're so lucky but they were collecting them but they weren't
writing to them and that's fine if you don't know what to do yet but what i'm trying to emphasize
to you here is you need to collect emails okay now here are some other ideas i know i use the idea of
a recipe book but you could do thing other ebooks this one says seo 101 learn the basics of search
engine optimization a lot of people want to learn that wow okay i'm going to click it here's another
one productive meetings if you are trying to coach have people come in maybe you can show how
to have productive meetings when you have an audience maybe in zoom or something like
that keep it on track and things like that you can have coupons you can maybe you have a
course that you're selling and you want to give them a coupon or maybe you have a shopify store
and then down here four simple simple steps to hack your habits so how to have habits that are
productive you can think outside the box there's lots of things that are relevant to your business
and free things that you can offer and you will find i've got several different offers i have a
checklist that i give i have an ebook that i give people are enticed by different things in my click
funnels account with the landing page i'm actually going to make an a video next week so seven
days from today and if you're just watching when this comes out that's my next video once it's
active i will put the link below so if you are watching after those seven days then go down below
and you'll see the link on what is a landing page and how to make one so that you'll get that more
information there didn't want to put it in here because that's not what we're talking about today
now what is my second way on how to make uh create an email the second way that you can create your
email list is to buy solo ads and it's not really an ad that you're buying you're actually
hiring somebody to put your information on their email list and then they'll get people to
click coming to you so what you're buying is some clicks from somebody that has a huge email list
and you're like whoa what does that mean um i didn't understand this at first but to be honest
i looked into it a little bit i'm going to explain it a little bit to you today how that works but i
bought my first 2 000 emails by using solo ads now i didn't just go in and say hey let me buy 2 000.
they actually get information from you and people will actually click they'll have an opportunity
to put your information in front of their list and then you're buying clicks so for example it
and again i'm going to go to the place where you do this but let's say i have 300 000 emails on my
list and you come to me and say i have this little ad i want to offer to my audience to get them
to click for this recipe book on my list you're coming to me you'll find out how but maybe i have
a list of people that are interested in health and fitness so 100 000 people health and fitness i
take your ad i put it out to them and if when you get your first 100 clicks i stopped the ad
and that's what you're paying for and it usually runs roughly 40 cents per click and you might
say well you know that's that's about 40 which isn't bad but every time these people click and
they go in and they sign up for your thing you've got those emails of people who are interested
in what you have it goes a little bit faster i did it i don't do it anymore because i'm getting
them from other sources but in the beginning i felt like when i was writing to people and giving
them more information there was nobody out there like if you only have 10 people you're like you
know why am i doing this but if you've got 2 000 then you feel like at least you're opening
you're you're you're giving your information to a bigger interested audience but like i
said i wouldn't do it all the time after that then i would just start it let it happen naturally
let me show you where you would go to get these when you hit the link below it's going to take
you to a site like this and you want to go to solo deals because that's what you're looking for
and each of these people are selling allowing you to put an ad on their email list and again you
want to open each one up some of them will say i specialize in marketing um i specialize in health
and fitness i might specialize in business they're going to have all kinds of different things
in there so you want to find somebody that connects with you most of them like i said if
you pay roughly 40 cents that's the average now if you go down here you're gonna see this person
she's charging 48 cents but she's already had two thousand orders if she's been around long enough
to have 2000 orders then she must be pretty good this guy is 3 000 orders but their prices
are still good there was a guy i went down here a little bit further and he had 500
orders here but notice everybody's like 40 45 cents somewhere in there i'm going to go to
this one here they've had 1300 orders they said they're outperforming everybody else they're going
to give you information about themselves you're going to contact them and you're going to let them
know you know what i want to buy a thousand clicks and it's going to tell you how much that cost
or you might say i just want to buy a hundred for now i want to see if this works so just slide
this over and you'll see the price goes down and i would start out with 100 or 200 just to begin with
because you're going to be leery at first i was i was like what am i doing here and i again was very
pleased you're going to pay with a credit card or with paypal and then read all this information
um in here he's been doing this for six years so he's a lot of experience which is good he's
got testimonies down at the bottom and he's going to tell you exactly what to do most of his
traffic comes from the united states and canada and they call that tier one australia pretty much
your westernized um countries that people have a lot of money and they like to spend it that's who
you want to reach out to sometimes the lower the price if you tell them hey i want to reach other
countries which there's nothing wrong with that and sometimes the lower the price a little bit
so that's it in a nutshell what to do you've got to contact the person they'll walk you through it
and tell you what to do you have to have something ready to give though to the people when they click
and typically you might have them click into your landing page where you have the offer and again
watch my video next week and i'm going to show you how to create a landing page where to go to
do that so right now if you've never done any of this and you have no idea what you're doing don't
do anything yet start thinking about what is that offer that i can give and start googling what
are some other things that people are providing what does maybe you have a youtube channel and
you already know people keep asking the same questions over and over maybe you can make a list
of frequently asked questions and offer that to them make it something enticing though that people
are really going to want to click that's all i have today i hope this gives you an idea of what
the email list is what kind of offers that you can give and how to collect them that's what we're
answering today watch my video next week and i'm going to show you how to make that landing page
and be able to give your offer to your audience it
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