hey guys this is vanessa duberle and thank you 
for coming to my channel i want to talk about   two different ways that you can build an email 
list and throughout this this video i wanted to   show tell you the importance of having an email 
list i know you've probably heard people talk   about it but you're might not really be quite sure 
what it is and how to get one and why you need   one so we're going to talk about all of that in 
the video today before we dig in don't forget to   subscribe to my channel where i can help you build 
your business mainly by building your youtube   channel and then everything that comes with it 
from there it's my my belief that it all starts   with youtube it's the easiest way to get started 
and then everything else can be built from there   and this is one of the pillars that you want to 
start building if you've already got your channel   is that email list and again i'll let you know 
why um when you're watching the video now the   first way and the most common way to build your 
email list is to offer something to your audience   now you might say i'm brand new i don't even know 
where to offer anything first of all what i want   you to think about is what could you give your 
audience for free that they would in turn give   you their email list now you've seen them yourself 
you've gone into your emails maybe you've gone   shopping at the store and they'll say give give me 
your email list your email and you do and then all   of a sudden your inbox is full of coupons and 
things like that i'm going to use kohl's as an   example i think that was the first time i ever 
realized what an email list was i went shopping   i'm like oh i'm giving them my email this is 
years ago and all of a sudden i have all these   coupons and all these offers and i'm like wow 
this is cool now eventually if you keep giving   that email out you're going to get lots of offers 
right so people catch on pretty quick so you'd   really need to have something that they want what 
is it that you have to offer them that they're   willing to give you that email list because this 
is something everybody does and it fills up our   inbox and a lot of people don't like that so 
you've really got to have something enticing   i'm going to give you some ideas here and i and i 
say have a captivating lead magnet we call that a   lead magnet a free offer um an opt-in all those 
terms work hand in hand and here are some here's   how it works in a nutshell let me just here's 
a little diagram that i've created to to help   you understand these little arrows are all of your 
customers coming in from different traffic sources   so let's say the only traffic source you have 
at this point is youtube i talk a lot about   youtube youtube is a good traffic source so 
during your youtube video you might talk about   an offer and you might say click the link below 
and i'll give you a free ebook with my favorite   five recipes that help me lose weight if you 
follow these recipes you might lose 10 pounds   within a month whatever it the offer is make 
sure it's legit of course well if you have a   health and fitness channel you're talking about 
being healthy losing weight anybody following   you that wants to lose those 10 pounds is going to 
click and you've just offered it on your youtube   video and here it is they're going to click but oh 
wait a minute it doesn't automatically give them   the recipe book you're not going to have a link 
that goes directly to the recipe book because   you just lost an opportunity to get their email 
address remember we're trying to collect the   email address so they go to what we call a landing 
page landing pages are built in things like click   funnels i have a link below it has a trial period 
and it's got some instruction on how to use it   but that's where it has to go to some kind of a 
platform that has a landing page after they click   the landing page and say yes i want that book 
another page is going to pop up and say fill   out your email address and give me your name 
and they go okay put it in and then they click   and then one of two things is going to happen here 
one you're going to automatically send them an   email that has the link to that free book that you 
just offered or automatically the book just goes   to them in an email so it's that simple now why 
are we doing that later you have the email list   and you can start writing emails to your audience 
to the people that are interested in what you have   to offer you've got a list now that will build 
over time that anytime you might have other offers   or if you want to share a new secret or new tip 
you're giving them information and that's your   list there now real quick why why do we even 
want to do this because any platform like youtube   instagram twitter facebook you don't own that 
space you are being allowed to use that space   for free from all those people that own it they 
can kick you off at any time that they want they   can shut you down and then you have nothing so 
what you're doing as you're as you're putting   out your content and and catering to your audience 
and giving them what they want they keep coming to   you they're flocking to your your facebook groups 
getting bigger your subscribers are getting bigger   on your channel if something happens and you get 
shut down you have your email list and you can   still communicate with your audience so even if 
you're not really sure what that audience what to   do with that audience i i was reading in a group 
one time somebody said i have 6 000 people in my   email list that i don't know what to do with them 
and everyone's like oh my gosh you're so lucky   but they were collecting them but they weren't 
writing to them and that's fine if you don't know   what to do yet but what i'm trying to emphasize 
to you here is you need to collect emails okay now   here are some other ideas i know i use the idea of 
a recipe book but you could do thing other ebooks   this one says seo 101 learn the basics of search 
engine optimization a lot of people want to learn   that wow okay i'm going to click it here's another 
one productive meetings if you are trying to coach   have people come in maybe you can show how 
to have productive meetings when you have   an audience maybe in zoom or something like 
that keep it on track and things like that   you can have coupons you can maybe you have a 
course that you're selling and you want to give   them a coupon or maybe you have a shopify store 
and then down here four simple simple steps to   hack your habits so how to have habits that are 
productive you can think outside the box there's   lots of things that are relevant to your business 
and free things that you can offer and you will   find i've got several different offers i have a 
checklist that i give i have an ebook that i give   people are enticed by different things in my click 
funnels account with the landing page i'm actually   going to make an a video next week so seven 
days from today and if you're just watching   when this comes out that's my next video once it's 
active i will put the link below so if you are   watching after those seven days then go down below 
and you'll see the link on what is a landing page   and how to make one so that you'll get that more 
information there didn't want to put it in here   because that's not what we're talking about today 
now what is my second way on how to make uh create   an email the second way that you can create your 
email list is to buy solo ads and it's not really   an ad that you're buying you're actually 
hiring somebody to put your information on   their email list and then they'll get people to 
click coming to you so what you're buying is some   clicks from somebody that has a huge email list 
and you're like whoa what does that mean um i   didn't understand this at first but to be honest 
i looked into it a little bit i'm going to explain   it a little bit to you today how that works but i 
bought my first 2 000 emails by using solo ads now   i didn't just go in and say hey let me buy 2 000. 
they actually get information from you and people   will actually click they'll have an opportunity 
to put your information in front of their list   and then you're buying clicks so for example it 
and again i'm going to go to the place where you   do this but let's say i have 300 000 emails on my 
list and you come to me and say i have this little   ad i want to offer to my audience to get them 
to click for this recipe book on my list you're   coming to me you'll find out how but maybe i have 
a list of people that are interested in health and   fitness so 100 000 people health and fitness i 
take your ad i put it out to them and if when   you get your first 100 clicks i stopped the ad 
and that's what you're paying for and it usually   runs roughly 40 cents per click and you might 
say well you know that's that's about 40 which   isn't bad but every time these people click and 
they go in and they sign up for your thing you've   got those emails of people who are interested 
in what you have it goes a little bit faster i   did it i don't do it anymore because i'm getting 
them from other sources but in the beginning i   felt like when i was writing to people and giving 
them more information there was nobody out there   like if you only have 10 people you're like you 
know why am i doing this but if you've got 2 000   then you feel like at least you're opening 
you're you're you're giving your information   to a bigger interested audience but like i 
said i wouldn't do it all the time after that   then i would just start it let it happen naturally 
let me show you where you would go to get these when you hit the link below it's going to take 
you to a site like this and you want to go to   solo deals because that's what you're looking for 
and each of these people are selling allowing you   to put an ad on their email list and again you 
want to open each one up some of them will say i   specialize in marketing um i specialize in health 
and fitness i might specialize in business they're   going to have all kinds of different things 
in there so you want to find somebody that   connects with you most of them like i said if 
you pay roughly 40 cents that's the average now   if you go down here you're gonna see this person 
she's charging 48 cents but she's already had two   thousand orders if she's been around long enough 
to have 2000 orders then she must be pretty good   this guy is 3 000 orders but their prices 
are still good there was a guy i went down   here a little bit further and he had 500 
orders here but notice everybody's like 40   45 cents somewhere in there i'm going to go to 
this one here they've had 1300 orders they said   they're outperforming everybody else they're going 
to give you information about themselves you're   going to contact them and you're going to let them 
know you know what i want to buy a thousand clicks   and it's going to tell you how much that cost 
or you might say i just want to buy a hundred   for now i want to see if this works so just slide 
this over and you'll see the price goes down and i   would start out with 100 or 200 just to begin with 
because you're going to be leery at first i was i   was like what am i doing here and i again was very 
pleased you're going to pay with a credit card or   with paypal and then read all this information 
um in here he's been doing this for six years so   he's a lot of experience which is good he's 
got testimonies down at the bottom and he's   going to tell you exactly what to do most of his 
traffic comes from the united states and canada   and they call that tier one australia pretty much 
your westernized um countries that people have a   lot of money and they like to spend it that's who 
you want to reach out to sometimes the lower the   price if you tell them hey i want to reach other 
countries which there's nothing wrong with that   and sometimes the lower the price a little bit 
so that's it in a nutshell what to do you've got   to contact the person they'll walk you through it 
and tell you what to do you have to have something   ready to give though to the people when they click 
and typically you might have them click into your   landing page where you have the offer and again 
watch my video next week and i'm going to show   you how to create a landing page where to go to 
do that so right now if you've never done any of   this and you have no idea what you're doing don't 
do anything yet start thinking about what is that   offer that i can give and start googling what 
are some other things that people are providing   what does maybe you have a youtube channel and 
you already know people keep asking the same   questions over and over maybe you can make a list 
of frequently asked questions and offer that to   them make it something enticing though that people 
are really going to want to click that's all i   have today i hope this gives you an idea of what 
the email list is what kind of offers that you   can give and how to collect them that's what we're 
answering today watch my video next week and i'm   going to show you how to make that landing page 
and be able to give your offer to your audience it

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