– Now there isn't much
better business in the world than shooting off an
email and making hundreds or even thousands or tens
of thousands of dollars over the next couple of days. Well, that is what's possible when you learn how to
leverage email marketing in your affiliate marketing business. (electronic music) Hey, it's Suzanne from
SuzannePerkinsM.com, and I'm gonna walk you through how to start using email to make sales. And if you're open to a new
affiliate marketing program, you definitely wanna click the link at the top of the
description to learn about my number one recommended
affiliate marketing program, that actually does the
job of selling for you, and so it's a great option for
beginner affiliate marketers. So we have to start with the principles before we get to the how-tos, or you're definitely gonna flop.
You need to understand that if you constantly email
your list, nothing but offers, they will quickly stop
opening your emails. You should leverage emails to build up your Know, Like, and Trust
Factor with your list. Use it to serve them and
to give them good content, over and over and over again. When you continually do that, they will continue to open your emails and will be much more
open to making a purchase when you actually put an
offer in front of them. Also, it's the same with
most things in life, you have to practice to get good. So you're going to have
to practice to get good at writing offer letters or offer emails.
So feel free to do some dry runs before you actually send
it out to your list, and understand that you
will get better and better, the more you do this. Also, one of the most valuable skills that you can have in your
business, is copywriting. It will definitely come into play here and virtually comes to play in almost every aspect of your business. So if you get the opportunity, go through some copywriting training, it's worth every penny. Now here's a couple of different ways that you can make sales
from your email list. There is kind of a soft offer and a more harder straightforward offer. A soft offer would be
inviting people to a webinar or a challenge with some great information and value that ends with an offer, because the offer itself isn't
made directly in the email.
You can do this more frequently without burning out your list. But a powerful tool for closing sales is a straight forward offer email. Now there are six main
components to an offer email. And if you've ever sat
through an infomercial or a good webinar, this
may sound very familiar. It works. You can play a bit with the
order of how you do things, but these six things
definitely need to be included in your offer email. The first piece is testimonials or stories that provide social proof. You want people to understand that what you are about to offer, could be something that
could truly help them. Like Sally lost 10 pounds
in her first five days, and have been stuck at her current weight, no matter what she did for years. Joe started seeing changes
almost immediately. And now on week two, his wife mentioned he
was losing his dad bod. After just four weeks, Sarah lost all of her pregnancy weight that she had been carrying
around for five months.
Now, the second piece is
telling them what they will get. This is the core offer, the
makeup of the fitness program, the modules of the training course, the features of the
software, whatever it is. The third piece is bonuses. Bonuses that either come
from you or the creator, or the company of the product. Don't just think that
because you are an affiliate that you can't create your own bonuses. That could be a 15 minute
consultation with you, or some done for you
template that you created, and that they can download
into the software. And the fourth piece is
a specific date and time for the end of the offer,
for the end of the bonuses, putting a time limit on all of it. Now because on my schedule, I
can only offer these bonuses until 11:00 p.m. Eastern on Friday night. The fifth piece is a
specific quantity limit for the bonuses. So there are only so many people who can benefit from the bonuses. So if you offer something that
took maybe one-on-one time, then the simple way to do
this is something like, now I'm only one person, so in all honesty, I can only
work with so many people.
So only the first 25 people
that make their purchase are going to get access to these bonuses. Or maybe you offer a
training, or a live webinar, or a coaching session, or a group setting, and you only have so many spots available within your webinar provider. You can use that. And finally, number six, the price. But not just the price, you
should first tell them the value of what they're going to get,
the full non-sales price, the actual value of the main offer, plus the value of all the bonuses, what that would cost also. Then, and only then, after
you've shown the value, the actual price, you tell
them what they will pay today if they make that purchase. These six things sound
pretty basic, and they are, but the more you study,
the better you will get. So yes, it's okay to sit
down and watch an infomercial or attend a sales webinar. Watch and learn how people are framing and making their offers.
Now, especially if you are
brand new to all of this, I highly recommend that you click the link at the top of the description, because you are definitely
gonna wanna check out my number one recommended
affiliate program. Because they actually provide a really good done for you email series. You can just plug and go, just get people to their series
and they take it from there. So yes in the end you should
still build the skill, but you can still be making
sales in the meantime, while you're working on
building that skillset. Please know that I'm in your
corner and I'm on your side.
And I'm here to help you start
and grow an online business, where you can create that time
freedom and financial freedom that you and your family deserve. You're brand new to my channel, make sure that you subscribe
and on notifications, so that I can help you do just that. And say hi in the comments, so that I can welcome
you to the community. I would welcome any
helpful hints or videos that you would like to see in the future. Again, this is Suzanne
from SuzannePerkinsM.com.
Be sure to watch that next video, as it has some great information
to further assist you. As always, be a superstar
and I will see you soon. (electronic music).
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