how to keep those hard-earned email subscribers
for good it is certainly an accomplishment when a person joins your list however the real
challenge is getting those people to act based on the information that you are sending them think
of the process as fishing when a fish or person takes a nibble of your bait in other words your
content it is an exciting accomplishment but the real work is reeling the fish in slowly and
making sure to give them some slack along the way reeling in too quickly in other words creating
too much urgency too fast will encourage the fish or the person to leave despite their initial
interest or investment the subscription remember that slow and steady wins the race in the scenario
loyalty versus abandonment what makes them stay or go maintaining your subscribers is a matter of
giving them valuable information that they need that is rather difficult because you
have to ask what does this person need the best way to answer that question is to create
the type of feedback loop where each subscriber can tell you subjects that interest them as well
as products that they might want to buy a survey can be used to gather this information simply ask
them their primary questions concerning niches or topics that are on your list you can do this
for free with online surveys the other option is to write a blog post that encourages readers
to give you feedback regarding what they need make sure that you tell them to comment after
they comment right back to them by doing this you will send a signal to future commentators that
you are actively engaged in your work the third option is just to send them an email containing
a question and ask them to reply accordingly this question can represent the entirety of the
email or be somewhere in the email once you are aware of their primary needs or concerns you can
act accordingly by just sending them relevant content which furthers their interest and keeps
them actively engaged it is crucial that your list works with you this means creating a list
that will give you the information you need think of this process as a never-ending cycle
where you figure out the evolving interest of your readers respond to them and they provide you
with some sort of feedback this process is not all about selling it boils down to providing them
with some type of content either free or paid you
Recent Comments