with all the moving parts in email marketing proofreading your message is just one of the many things you have to do before sending i'm darlene this is london and we're going to share a quick present checklist to help you avoid an email fail first and foremost run a spelling and grammar check if you're creating a microsoft word any questionable grammar or misspelled words are automatically flagged you can also use online tools like grammarly to spell and grammar check any content created on web-based apps but don't get too laid back with the spelling and grammar checking tools there's no replacement for good old-fashioned proofreading so take a few proofreading passes yourself and then pass it along to the grammar guru in your life so that they can take a look at it too next verify that all the images display properly i mean are they displaying and rendering within your email layout and did you create alternate text for them the preview in godaddy email marketing is designed to give you an approximation of what your email is going to look like when it's received but it's still a good idea to send test emails also in preview make sure you check any links to any external sites and social media accounts that way you can avoid the lame 404 error or any outdated content many of your links are likely part of an image or a call to action button so be sure to click through each of those graphic components to make sure that they're working properly for your recipient and that click-throughs are counted if you're using any personalization tags make sure you check them nobody wants to open an email and then see hello first name remember these tags pull data from your subscriber list and populate your email so you want to make sure that the tags are formatted properly and your data is complete and accurate you can quick check your tags in preview to make sure the information from website plus marketing is being displayed in your message last send a test email to ensure it renders correctly obvious limitation is that you're only going to see it on one or two clients on one or two devices how do you know what it's going to look like on anything else consider creating a test segment you can do this by creating sample accounts on some of the popular email clients and then using those sample accounts to subscribe to your email list optionally or in addition to this you can recruit a few friends and family on your current subscriber list who are willing to receive an extra email every now and again in your email marketing tool create a segment called test and add any subscribers from your sample accounts and anyone else that you recruited all that's left to do is click send and wait for the feedback with just a little extra effort you're able to test a wider variety of clients and device types alright let's recap our checklist run a spelling grammar check proofread then have someone else proofread verify all images displayed correctly check links to external sites and social media accounts ensure personalization tags function properly and set a test email to ensure your email renders correctly i'm darlene this is london and here's to hoping you never need to click unsend
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