how to keep those hard-earned email subscribers 
for good it is certainly an accomplishment   when a person joins your list however the real 
challenge is getting those people to act based   on the information that you are sending them think 
of the process as fishing when a fish or person   takes a nibble of your bait in other words your 
content it is an exciting accomplishment but   the real work is reeling the fish in slowly and 
making sure to give them some slack along the way   reeling in too quickly in other words creating 
too much urgency too fast will encourage the   fish or the person to leave despite their initial 
interest or investment the subscription remember   that slow and steady wins the race in the scenario 
loyalty versus abandonment what makes them stay   or go maintaining your subscribers is a matter of 
giving them valuable information that they need   that is rather difficult because you 
have to ask what does this person need   the best way to answer that question is to create 
the type of feedback loop where each subscriber   can tell you subjects that interest them as well 
as products that they might want to buy a survey   can be used to gather this information simply ask 
them their primary questions concerning niches or   topics that are on your list you can do this 
for free with online surveys the other option   is to write a blog post that encourages readers 
to give you feedback regarding what they need   make sure that you tell them to comment after 
they comment right back to them by doing this   you will send a signal to future commentators that 
you are actively engaged in your work the third   option is just to send them an email containing 
a question and ask them to reply accordingly   this question can represent the entirety of the 
email or be somewhere in the email once you are   aware of their primary needs or concerns you can 
act accordingly by just sending them relevant   content which furthers their interest and keeps 
them actively engaged it is crucial that your list   works with you this means creating a list 
that will give you the information you need   think of this process as a never-ending cycle 
where you figure out the evolving interest of   your readers respond to them and they provide you 
with some sort of feedback this process is not all   about selling it boils down to providing them 
with some type of content either free or paid you

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