so what exactly is email marketing and do you
even need email marketing in your business my advice to you is yes you do need email
marketing your business and we'll talk about that in just a moment but in this
video i'm going to show you in four steps how you can create that email marketing system
what parts that you need to have in place now i'm not going to go in a lot of detail of each
part because each each part could be a whole video in itself but i want to give you a broad view
of what an email marketing system looks like make sure you subscribe to my channel i will
put out videos every tuesday every friday on how you can turn your passion into profit and
then within that scheme of talking i will talk about different income revenues like affiliate
marketing email marketing things like that you can have that youtube channel turn that
passion into profit but there's also many other ways within that youtube channel that you can
make money so it just kind of grows as you go but i like to say it starts with youtube now don't
forget to hit the notification bell so that you'll be notified every time one of my videos come out
all right we're going to jump in and we're going to look at this visual that i made this is kind of
what the system looks like this here is content to start your email says marketing system you need to
have content that you're putting out so people can find you i love youtube because it's searchable
i can find topics that people are looking for i can provide the answers to their questions i love
to do how-to videos they're actually my favorite um because usually that's what people are
looking for how do i do this how do i do that and you make a video and you answer that question
and that is the content when you make that content we're going to use youtube because that's what i
do i may offer you something for free so today i'm talking about email marketing what am i offering
you today in this particular video i don't always offer anything something in every video today
i'm going to offer you a free email marketing course called email marketing mania and you get it
for free all you have to do is hit the link below but in exchange for that you're going to give me
your email address and now i have you on my email list now you might say well i want the course but
i don't want to be on your list as soon as you get your first email and you get that um information
to log in if every email marketer will provide you with an unsubscribe button at the bottom think of
all those thousands of emails that you're getting in your inbox you don't want scroll to the bottom
and you can unsubscribe to all those lists so every legally you have to provide that so you get
the free email marketing course i get your email so what am i going to do with that email then
i am going to create a sequence of emails that i send out to my list now i have an automated
list of emails that i send sometimes and then i do a weekly it just depends on which list i put
you on um but that's called an email sequence of lists now this email sequence is not set up where
every single email is asking you to buy something or do anything sometimes it's just providing you
with information that's going to help you grow in your business because you came to me because
you wanted to know how to build your business so that's what i'm going to provide
for you in your email marketing list now let's go back to the first step that was
content now i talked about content i said that you could you could provide your content through
facebook through instagram through blogs through youtube you need to have a platform for your
content and i highly recommend that you pick your favorite platform if you like to talk but
you don't want to be seen on video then get a bot start building a podcast if you'd love to write a
blog would probably be best and if you like video then actually it's your youtube channel but those
are the three main social media platforms that i would suggest to start providing content for your
viewers now step number two was offer something for free now i'm going to give you a really fast
list of different free stuff that you can offer um you can stop the video and and get those
if you need them but i'm just going to offer them very quickly you can offer templates mar a
marketing plan you could offer email newsletters something called a swipe file if you're into
email marketing and you know what a swipe file is people love that you could offer sales
letters infographics presentation designs so something for free you could
also offer quizzes or assessments you might offer somebody a free checklist
so this is some free stuff you might say here's a checklist um for uh how to set up your
youtube channel here's a checklist uh swipe files we talked about that you might offer some kind
of training a webinar or a video training you might say hey would you like to see this training
on how to catch fish um my secret five secrets um you send it out they ask for it that you get
their email address it can be anything you might give a free trial i might say hey you want to
sign up for a free trial with click funnels give me your address and i'll give that to
you here's another one a cheat sheet i've heard people offer cheat sheets case studies would
you like this case study of how 10 people became millionaires and they started from nothing you
may offer a free consolation call people love that especially if you've got a lot of knowledge
in a certain area and um 15-minute call where they can ask you anything people love that
especially if you're a lot of people following you that definitely is a plus and then a free ebook
is very popular as well so that's just the tip of the iceberg there's lots and lots and lots of
different ideas for free stuff now so now you might ask how do i collect the emails and where
do they go you're going to collect the emails by setting up a funnel and i use click funnels
there's other software out there but this is the one that i use and i here i offer a
youtube channel checklist that's a free thing that i offer i'm going to bring this over to
the preview page so that you can see what it looks like so somebody might say i want that
checklist so what they do is they give me their name and their email address and when they click
this button the system is set up where it goes to my autoresponder it goes right into an email
list for me and automatically it just goes right over i set this up it takes time but then after
that it's already set up i don't have to keep on building it i can go back and revise obviously
but i don't have to do anything more than that now where does it go from there it goes to what we
call an autoresponder now i believe mailchimp is free if you're just starting out that might be a
good one to start with i was advised to start with something that could handle more emails because um
somebody who i was following at the time started out with mailchimp and then was he said that my
email list got so big that i had to move it over to a different company because mailchimp couldn't
handle it and it didn't have the features so that person recommended activecampaign and that's what
i've been with ever since so activecampaign when my my new email people or my new contacts come in
they go to what an automated list that i have i call this my soap opera list this is my first four
emails everybody comes in and they will get them and they'll get them maybe every other day i think
or is it every three days yeah every three days these will come in there's like four of them and
i just tell my story so that everybody can get to know who i am after that i send them to a list
where i send out a fresh new live weekly email after they go through my soap opera or get
to know me then i send them to a weekly email and i think i send them out on thursdays i
can't remember right off the top of my head um and then they get that every week and like i
said let's go back let's go back to that first picture we were looking at this is where the
email sequence comes in okay this is why you want those email list names i didn't mean
to move that but there we go all right and they become your list now why do you need this
you're saying that's just something else for me to have to do and it is and it does take time
to set up and you can actually get anxiety over because you're like i have to have everything
in place just start building it on the side as you're working on your content and my opinion your
contact content is the most important thing that you can be doing in your business whether you're
building a youtube channel a blog or podcast you want to start creating a group of followers
who are following you and they want to learn from you and from there you can start working on
other systems that are going to help you build your business so this is something you can start
building and the as far as the email sequence when i first started and i didn't really have that
many people in there and it was just a lot of um stress to have to keep it up i came up with the
email sequence of about 30 emails and i know that sounds like a lot you probably don't need that
many but i wanted to send out two a week at the time and and just you know help people get to know
me i did two a week and i did like 30 of them so it was about 15 weeks worth i could have done
30 of them and they could have lasted 30 weeks but they were automatic everybody went through
the same sequence and they call that an automation so activecampaign offers that an automation
within there and i used it at first because i could just send people to the automation i didn't
have to worry about going in there every week or every few weeks and writing up new content for
my email list so that's something you can do when you first start out now i have a link below
for activecampaign i have a link below for click funnels or you can go out and find other ones
but those are the ones that i use and i've been very happy with both um i hope this was helpful
for you that the the email marketing part is crucial to your business because if youtube stops
being in existence or maybe you have a podcast and you have your podcast hosted on a certain platform
that disappears or maybe the blog that you wrote maybe you didn't save all those articles you
wrote they were all on your website and all of a sudden wordpress went down i'm just using
that as an example you don't have a business your business is the people the names of those
people their emails and that is something that you want to build bigger bigger bigger bigger
and another thing that could happen what if you changed your mind in what you were doing
let's say you were really really known for um training dogs okay let's say that was your
niche and you really you know you have this huge following well all of a sudden maybe you started
leaning over to horses or something i don't know or cats um yeah a lot of your people might drop
off and not follow you because they're like i don't like cats or maybe you change the breed of
dog you talk about i don't know but the point is you can change what you talk about and the people
that love you and will follow you anywhere will keep on following you and those that are there
only for the content might stop following you but you can change who you are and what you're doing
um naturally and still have those people following you still have them on that email list and
again they can unsubscribe anytime they want to but that's where the money is the money when you
sell things you have the affiliate marketing you have different items that you might be selling on
amazon and you're suggesting them to your audience you're doing that through your email list so yes
you need one even if you're brick and mortar that is your bread and butter your email list um think
about you know you've gone to kohl's you've gone shopping at a store and they'll say um can we
have your email that's why they want your email address because they want to send you coupons and
all of a sudden you're on your email and you're getting all this stuff coming in especially
you know during the holidays you're on their email list and you're going oh they're
having 30 off i'm gonna run to the store it's right there in your face so that's that's
what the email marketing is for and i hope i simplified it enough for you those four steps and
um i have a whole email marketing list playlist that you're welcome to go to as well i'll put that
at the end um i just keep putting my different videos in there to help people and again free
email marketing course to set up activecampaign or if you don't have an autoresponder i think they
have a 15 day free trial so you can check it out for free at first and it's only if you start
collecting emails decide to stay with them the last time i checked i think it's only like 15 a
month it's very reasonable the prices do go up as your list gets larger so um in the beginning 15
bucks is great all right i hope you got something out of that today let me know below and i will see
you on the next video i hope you have a good one
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